Rogers Archives - Event Marketer

Rogers Archives - Event Marketer

October 27, 2015

Cascading ‘Twitterfall’ Logs Rogers Cup Social Chatter

The Rogers Cup Tennis Tournament is the Canadian equivalent of the U.S. Open—an event filled with passionate fans, elite players and a lot of opportunities to connect with an affluent demographic. So to take full advantage of its investment as the presenting sponsor, Rogers Communications (they’re like the Time Warner of Canada) unleashed a Twitter...

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