RIM Archives - Event Marketer

RIM Archives - Event Marketer

December 29, 2015

BlackBerry and RIM Boosts Awareness on U2 Tour

BlackBerry hit the road on the U2 360 World Tour with multiple objectives in mind. One: reach a global audience and change the perception that its smartphone is only for the business user. Two: give RIM business units an opportunity to use the sponsorship as a corporate hospitality perk (key clients were treated to a...

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