Revlon Archives - Event Marketer

Revlon Archives - Event Marketer

October 29, 2015

Revlon Opens Eyes with Virtual Makeovers

Interactive and eye-catching (pun intended) mall events helped Revlon get women to try Fabulash mascara. Two towers with eight built-in flat-screen monitors flanked the event area, with djs providing the soundtrack. “Virtual makeover” kiosks allowed visitors to get an idea of what different makeup combinations would look like—colors were added to a digital image of...

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