Reed Exhibitions Archives - Event Marketer

Reed Exhibitions Archives - Event Marketer

October 26, 2015

Reed Exhibitions Focuses on Matchmaking at AIBTM

A huge and complex event like the Americas Incentive, Business Travel, & Meetings Exhibition (AIBTM) is a maelstrom of logistical challenges, but this year’s event was a little less so, thanks to a preference-based appointment matching engine. To deliver better value for exhibitors and attendees, facilitate a hosted buyer program and drive overall participation, Reed...

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