November 23, 2015
Reebok showed the true moxie of ex-cmo Micky Pant (we miss ya, Mick!) when it invaded the Boston Marathon—long sponsored by Adidas—with an ambush effort that scored solid media hits and mucho impressions. More than 300 college students sporting Reebok-branded tattoos on their foreheads were seeded into the crowd along the Marathon route. The students’...
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