Reebok Archives - Event Marketer

Reebok Archives - Event Marketer

December 15, 2015

Inside Reebok’s Workout Experience at CrossFit Competitions

Reebok was looking to create an in-person workout activation for all six locations of the Reebok CrossFit Regional Competitions in May and the Games in July, one that would motivate and engage the hyper-competitive audience while capturing their information for ongoing engagement beyond the events. The result was a life-sized interactive display where users could...

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November 23, 2015

Reebok Tattoos Foreheads in Marathon Ambush on adidas

Reebok showed the true moxie of ex-cmo Micky Pant (we miss ya, Mick!) when it invaded the Boston Marathon—long sponsored by Adidas—with an ambush effort that scored solid media hits and mucho impressions. More than 300 college students sporting Reebok-branded tattoos on their foreheads were seeded into the crowd along the Marathon route. The students’...

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