RadioShack Archives - Event Marketer

RadioShack Archives - Event Marketer

October 29, 2015

RadioShack Red Chair Campaign Draws Holiday Shoppers

An integrated effort that included TV and web components as well as live events in malls, the Red Chair campaign was such a success that RadioShack stores actually ran out of featured products during the campaign. Timed to push traffic and specific vendors’ products during the holiday rush, Red Chair was a way to put...

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