Qualcomm Archives - Event Marketer

Qualcomm Archives - Event Marketer

October 27, 2015

Qualcomm Activates a 360-degree Projection Event

Qualcomm’s VP and Above Meeting doesn’t have the catchiest working title, but thanks to a clever theme this year—“Cause An Effect”—and a killer 360-degree projection strategy, the meeting made the necessary impact. The goal for the event was to increase communication and collaboration among Qualcomm’s upper management. To facilitate that objective, the company ditched the...

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