Purina Archives - Event Marketer

Purina Archives - Event Marketer

December 18, 2015

Purina Hosts Parties in Target Dog Owners’ Homes

For the 2009 launch of Chef Michael’s Canine Creations, Purina wanted to drive product trial and awareness among female dog owners, ages 45 to 54. To celebrate its national debut, Purina hosted thousands of dinner parties in target dog owners’ homes where Chef Michael’s House Party hosts gathered 10 or more friends and family for...

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