Porsche Archives - Event Marketer
Porsche Invites Remote Attendees to Create Personalized Vision Statements
Porsche’s Next Visions sponsor experience invited remote attendees to shape and express their personal vision statements. A quiz revealed their “vision spark”—a defining attribute such as “bold” or “brave,” accompanied by a 3D, abstract shape with a customizable color gradient. “Vision coach” voiceovers provided instruction. The graphical statements could then be downloaded and shared, and...
Porsche Revs up a Track Show Synced to Live Music
To connect with a younger, edgier audience and celebrate the new line of Porsche E-Hybrids, Porsche North America in partnership with Rolling Stone created “Engine Notes,” an evening at the Porsche Experience Center in L.A. featuring a star-studded rock concert and a 45-minute track show precisely choreographed to guitarist Dave Navarro’s performance. Here’s what went...
Porsche Gives VIPs Exclusive Look at its Test Track
A number of luxury automakers have recently opened brand experience centers, but Porsche’s $60 million endeavor—and its subsequent grand opening event—took the concept to a whole new level. The red carpet-style experience featured everything from tap dancers to simulation labs to the highlight of the event—a theatrical demo of the Porsche Experience Center’s gargantuan test...