Pontiac Archives - Event Marketer

Pontiac Archives - Event Marketer

October 29, 2015

Pontiac Revs Up Drivers Via ‘Apprentice’ Sponsorship

Pontiac used its sponsorship of NBC’s “The Apprentice” to spread awareness of its all-new Solstice roadster. It was all designed to pump up demand for an early order program that would build buzz around the first 1,000 Solstices available to the general public. One of the tasks on the show focused on teams of contestants...

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