Planters Archives - Event Marketer

Planters Archives - Event Marketer

October 15, 2015

Nutmobile Helps Planters Spread Eco-Friendly Message

Planters’ Naturally Remarkable Tour was designed to spread the brand’s sustainability message and get samples to consumers in 16 cities. For the effort, which lasted from February through August, Planters transformed a 25-foot Isuzu biodiesel truck into the peanut-shaped vehicle called the Nutmobile. The experience included a photo op with Mr. Peanut—attendees could download photos...

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