Pepsi Archives - Page 3 of 4 - Event Marketer
Pepsi Activates a Diet Dew Snowboard Rail Jam Event
Mountain Dew is known for being an edgy brand, so when Pepsi-Cola was considering live marketing as part of the campaign to relaunch Diet Dew, everyone involved knew it would have to be big. The company settled on a two-pronged approach. One element was a massive, one-day national sampling effort designed to get the entire...
Pepsi Events Get Football Fans Hyped for Halftime
Pepsi took its sponsorship of the biggest media event of the year, the Super Bowl halftime show, and set out to make it bigger by using a series of events to build excitement around the show and make it the most viewed television event in history. Goals like that can make your event a winner—achieving...
Dew and Doritos Turn Expo into Giant Game Board
Mountain Dew and Doritos gave attendees a new way to look at the typical expo experience by turning the Seattle Convention Center into a game board consumers could explore throughout the weekend with opportunities to win hidden around every corner. The activation brought together elements of mobile, experiential and social marketing all under a gamification-style...
Pepsi Engages Music Fans in Socially-Driven Challenges
As a brand that has its finger on the pulse of pop culture, Pepsi in the summer of 2013 engaged consumers with the music and artists they love through a series of socially driven challenges linked to live experiences and prizing. Pepsi tapped into the fan armies of key artists in country and pop music...