Pepsi Archives - Page 2 of 4 - Event Marketer
Pepsi Touts Redesigned Logos with Motivational Video
It was more than just business as usual at PepsiCo’s 2008 National Bottler Meeting. In addition to communicating the year’s biggest business initiatives, the brand introduced redesigned logos and labels for Pepsi, Diet Pepsi, Diet Pepsi Max, Mountain Dew, Sierra Mist, Tropicana and Gatorade. PepsiCo wanted to ensure the bottlers understood the impetus for the...
AMP Taps Tastemakers and Retailers to Draw Consumers
Set on differentiating itself from the nearly 150 energy drinks in the market, AMP targeted key influencers in local markets to get out its message. To pique the interest of the 18- to 25-year-old male consumer, the brand teamed up with celebrity influencers and local tastemakers, such as artists, djs, bloggers, musicians and fashion trendsetters....
PepsiCo #PEPCITY Offers an Eclectic Mix of Experiences
There were many experiences and structures to compete with during Super Bowl last year in New York City, including the massive Super Bowl Boulevard fan village. To promote its partnership with the NFL during that week and stand out from the crowd of brands, PepsiCo decided to stage a food and entertainment hub under a...
Aquafina Deploys ‘Spotters’ to Award Cash Prizes
Pepsi-Cola Co. broke from the typical under-the-cap sweeps for Aquafina last summer when it sent street teams into 83 markets to award a collective 40,000 cash prizes to consumers spotted with its new Aquafina Essentials. “Aquafina Spotter Crews,” assisted by a pair of branded Spotter Blimps, scoured top markets and handed out prizes ranging from...