Pepsi Archives - Event Marketer

Pepsi Archives - Event Marketer

August 26, 2016

Dew’s Mobile Tour Evokes its Tennessee Roots

Mountain Dew took a cruise down memory lane with a sampling tour that paid homage to its Tennessee roots. With the help of three Rat Rod-style sampling vehicles, the brand made stops along the historic Dixie Highway to promote the launch of its DEWshine beverage at colleges, festivals and sporting events in an effort to...

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August 22, 2016

Pepsi’s Pop Open Music Program Targets Millennials

What if the simple act of popping open a can of Pepsi could score you free tickets to the summer’s hottest concert events? This was the premise for Pepsi’s Pop Open Music program, an integrated effort that encouraged millennials (and the young at heart) to download a Pepsi Pass app and then enter codes from...

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April 28, 2016

Pepsi Introduces New Logo at Larger-Than-Life Events

Changing brands, especially beloved, 100-year-old-brands, is tough. To help ease the transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl to play up the idea of out with the old and in with the new. On New Year’s Eve,...

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January 6, 2016

Pepsi Introduces New Logo with Three-Pronged Approach

To help ease the sometimes rocky transition from old logo to new, Pepsi this year activated its Refresh Everything campaign on New Year’s Eve, Inauguration Day and at the Super Bowl. On New Year’s Eve, consumers stopped by a Pepsi pop-up shop in Times Square to grab branded items, pose for a snapshot and write...

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December 22, 2015

Lay’s Brings TV Spots to Life with Mobile Tour

Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it...

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