Panasonic Archives - Event Marketer

Panasonic Archives - Event Marketer

December 23, 2015

Panasonic Piques Public’s Interest with Long Lines

There’s nothing like a long line to pique the public’s interest. And that’s exactly what Panasonic did—twice!—with its Panasonic Full HD 3D Theatre at the Vancouver 2010 Olympic Winter Games. Outside the brand’s two-story, glass-front structure, fans waited in line to get their tickets and assigned showtimes for a seat in one of two 3D...

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October 30, 2015

Panasonic Hypes Tour with Consumer Demo Films

This is a big year for television brands. Screens are going paper-thin. Stations are going HD. And what was once a slack-jawed, one-way viewing experience is going hands-on, user-gen and highly interactive. To carve out a chunk of brand equity in this fast-changing marketplace (proprietary research showed that consumers are just starting to form their...

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