OnePlus Archives - Event Marketer

OnePlus Archives - Event Marketer

December 15, 2015

OnePlus Hosts an Invite-Driven Activation in Times Square

Two-year-old China-based smartphone manufacturer OnePlus boasts a global cult following despite having no brick-and-mortar shops and an invitation-only sales model. For the launch of the new model, OnePlus 2, the brand leveraged the buzz-building intrigue of its business model with a pop-up experience in the middle of New York City’s Times Square. Inside the white...

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