OfficeMax Archives - Event Marketer

OfficeMax Archives - Event Marketer

December 22, 2015

OfficeMax Elf Mob Invades Union Square

To drive awareness of its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...

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