O The Oprah Magazine Archives - Event Marketer

O The Oprah Magazine Archives - Event Marketer

October 7, 2015

Oprah Tour Takes a Social-by-Design Approach

Oprah doesn’t know how to do anything by half measures, and her The Life You Want tour was no exception. It hit the road last year with a truly staggering list of objectives, including creating an unforgettable experience that made a data capture tool, the O Tour Wristband, a core part of the show. The...

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