Nissan Archives - Page 2 of 2 - Event Marketer
Nissan EV Mobile Tour Helps Generate 20,000 Preorders
A mobile tour was a key part of the marketing effort that helped Nissan record an impressive 20,000 preorders for the Leaf, the first mass-produced all-electric vehicle. Among its key goals: Persuading potential buyers that the vehicle was really a “buyable” car. The first leg of the Drive Electric mobile tour ran from October through March....
Nissan Tracks Test-Driving Journalists with GPS
“What could possibly go wrong?” We weren’t at the Nissan 360 planning meeting, but we’re pretty sure at some point someone said this in response to the idea of letting hundreds of international journalists loose on the streets of Southern California in Nissans as part of its one-month media blitz. Luckily, nothing did go wrong,...
Nissan Transforms Smartphones into Content Machines
If Nissan’s tagline is “Innovation that Excites,” its Digital Landscape at the North American International Auto Show, should be called “Technology that Excites.” The company’s goal for the show was to reset consumer expectations of the brand and its products in a rich experience that was sensory driven and fun, all while attracting, engaging and...