Nike Archives - Page 4 of 5 - Event Marketer
Nike Picks Partners for its Women’s Marathon Expotique
Creating one’s own proprietary event property for 20,000 consumers isn’t for the faint of heart. It’s a massive, risky undertaking. But Nike adhered to two key strategies that serve as best practices for any brand thinking about creating its own proprietary event. First, Nike was ultra-picky about the partners it brought in. “The Expotique...
Nike Women’s Marathon is Part Spa, Part Girls’ Night Out
Female runners aren’t just male runners in pink shoes. They’re just as serious about kicking ass on race day as they are interested in looking good and feeling good while they’re doing it. Leave it to Nike to once again prove its branding prowess by recognizing its target’s unique differences, and then celebrating them to...
Nike Targets Active Females with Charity Run
Targeting female fitness enthusiasts, Nike created the women’s marathon as a fun event for women that would also raise awareness (and funds) for the Leukemia & Lymphoma Society. Nike used email campaigns and direct mail to spread the word pre-race, and about 15,000 runners participated in the San Francisco event. A Nike Expotique in Union...
Nike Scores with Jordan All-Star Weekend Exhibit
The Jordan brand traditionally launches the newest iteration of the Air Jordan shoe at All-Star Weekend, and 2013 was no different, except for one minor detail—Michael Jordan was turning 50. The stunning footwear exhibit, styled after the green and black colors of the new Air Jordan XX8 shoe, incorporated every facet of All-Star Weekend: entertainment,...