National Park Service Archives - Event Marketer

National Park Service Archives - Event Marketer

August 24, 2016

National Park Campaign Targets Diverse Millennials

More than 273 million people visited national parks in 2013, although 75 percent of them were more than 40 years old and disproportionately Caucasian, a statistic out of sync with America’s diverse population. For its 100th anniversary, the National Park Service launched Find Your Park, a two-year, multi-city tour designed to stimulate the next generation...

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