National Association of Broadcasters Archives - Event Marketer

National Association of Broadcasters Archives - Event Marketer

October 27, 2015

myNAB Tool Promotes Early Attendee Networking

The recession wasn’t kind to the trade show industry and as a result, trade show exhibitors today are driving a harder bargain than ever before with show organizers. If a show can’t prove to exhibitors how it’s going to help bring attendees to the booth, it can get quickly cut from the portfolio with little...

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