Moet Hennessey Archives - Event Marketer

October 26, 2015

Moet Hennessey Conference Boosts Distributor Loyalty

The USA Distributor Conference is Moët Hennessey’s annual opportunity to meet with and inspire the distributors they so heavily depend on for marketing, promotions and sales. The challenge is to make the 13 luxury beverage brands in Moët Hennessey’s portfolio irresistible to this critically important partner audience. Ultimately the goal is to inspire greater brand...

October 23, 2015

Moet Hennessey Connects with Multicultural Males

Moët Hennessy’s “What’s Your Wild Rabbit” campaign launched in 2012, but for the first time, in 2013 sought out a deeper connection with African-American and Hispanic millennial guys. The strategy: exclusive experiences for these consumers who are known for being early adopters. Part of this evolution of the program also included a refocus towards social...