Michelin Archives - Event Marketer

Michelin Archives - Event Marketer

November 23, 2015

Michelin Exhibit Features Real Section of Racetrack

Michelin brought its own piece of the racetrack to the Specialty Equipment Market Association’s Las Vegas trade show. The goal: Support its positioning among automotive experts as the go-to brand of tires. The exhibit’s exterior featured a large, banked section of racetrack, topped with five high-performance vehicles, including a sexy Porsche Carrera GT. Inside, an...

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