Medtronic Archives - Event Marketer

December 28, 2015

Medtronic Woos Attendees with a Multi-Touch Wall

For its presence at the Heart Rhythm 2009 convention in Boston, Medtronic wanted an innovative tool that would entice attendees to visit its booth and position the company as a leader in technology that helps improve peoples’ lives. An electronic multi-touch wall was the centerpiece of the 11,000-square-foot exhibit space, which included product areas, a...

October 29, 2015

Medtronic Conducts Surgery Demos Aboard 18-Wheelers

If you’re like us, you’ve been thinking that complicated surgical procedures would be so much more interesting if only the doctors could do their thing aboard 18-wheelers. Well, at least the folks at Medtronic thought so. The medical technology company built two mobile operating rooms for its Satellite Training Center, and used the ERs-on-wheels to...