McKesson Archives - Event Marketer

McKesson Archives - Event Marketer

December 21, 2015

McKesson Keeps Business Healthy by Hitting the Road

McKesson’s Health Across America tour was a prescription for a healthy mobile marketing program as the health care company brought its message to two groups: in the b-to-b realm, existing and prospective pharmacy franchisees for its network of 2,500 independent Health Mart pharmacies; and in the b-to-c arena, current patrons and new customers. Throughout the...

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October 20, 2015

McKesson Hires ‘Security Guards’ on Health Mart Senior Savings Tour

Chain pharmacies around the country may be in a race against one another to win the business of Medicare Part D recipients, but only one actually put the rubber on the road. Health Mart Pharmacy is a national network of independently owned pharmacies with a smaller profile (and budget) than its competitors. So to differentiate...

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