MasterCard Archives - Page 2 of 2 - Event Marketer
MasterCard Promotes Equality With ‘Restroom for All’
“There are some things money can’t buy,” according to the MasterCard slogan, and that includes equality for all. The sentiment is a core part of its ethos, prompting the brand to take on one of the year’s biggest hot-button issues: gender equality. With the passing of the gender-neutral bathroom bills in some states and its...
MasterCard Travels to Argentina for Sales Conference
MasterCard added some Latin flavor to its internal Sales Leadership Meeting (SLM) in 2015, offering up a more message-driven, engaging environment to the 420 global sales professionals and select leadership in attendance. Held for the first time in Buenos Aires, the event immersed attendees in Argentinian culture, from a customized tango show representing conference themes...
MasterCard’s Rugby Sponsorship Offers #44DaysofCrazy
MasterCard isn’t known for its heritage in rugby, so to give its brand a boost throughout its sponsorship of the 2015 Rugby World Cup, it unleashed #44daysofcrazy—a series of surprise and delight experiences that engaged fans over the 44 days of the tournament. From impromptu rugby anthems sung on the steps of the Paris Opera...
MasterCard Scans Upgrades for Customers in Theaters
For more than 100 unsuspecting MasterCard holders, a night at the theater turned into a night to remember, thanks to a technology-infused surprise and delight campaign. MasterCard’s Priceless Surprises program teamed up with various cultural institutions in New York City, including Carnegie Hall and The Palace Theatre, to instantly identify cardmembers and reward them for...