Marshall Field's Archives - Event Marketer

Marshall Field's Archives - Event Marketer

November 23, 2015

Alpine Expert Helps Target Stage a Vertical Catwalk Stunt

Target Corp. went all out last fall to announce the grand reopening of its Chicago store when it staged a vertical fashion show featuring models repelling down a catwalk created on the side of the 11-story building. The effort began with an engineering study conducted by GMR and Munich, Germany-based alpine and bungee event expert...

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