Macanudo Archives - Event Marketer

Macanudo Archives - Event Marketer

November 19, 2015

Macanudo Takes Rolling Cigar Lounge to Top Retailers

In an effort to boost retail sales and reinforce its premium positioning, Macanudo took the American Passion Tour—a 45-foot cigar lounge on wheels—to top retail accounts. The rig’s interior was modeled after Manhattan’s ritzy Club Macanudo. The cigar maker let retailers host the mobile lounge at their stores in exchange for purchasing promotional packs of...

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