Lucasfilm Archives - Event Marketer

Lucasfilm Archives - Event Marketer

October 29, 2015

Lucasfilm’s Retail Strategy is out of this World

Boosting sales of “Star Wars Episode III: Revenge of the Sith” merchandise and establishing Wal-Mart as the place to get it were the goals of this campaign. Parking lots at nearly 400 Wal-Mart stores nationwide hosted Star Wars extravaganzas, drawing customers to see the latest Star Wars products. For two days, collectors and enthusiasts could immerse...

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