Lowe's Archives - Event Marketer

Lowe's Archives - Event Marketer

December 2, 2015

Lowe’s Promotes Home Safety with Educational Tour

Lowe’s largest corporate marketing initiative, its home-grown Home Safety Council charity, has been mobile for five years now, growing bigger and better annually with a super-relevant tour focused on teaching kids how to help parents make homes safe. Two sets of trucks staffed by four safety experts unfold into 1,200-sq.-ft. “houses” featuring true-to-life living spaces...

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