Life is Good Archives - Event Marketer

Life is Good Archives - Event Marketer

October 23, 2015

Life is Good Festival Offers Fans Message of Optimism

Life is Good and its message of optimism has earned a large and loyal fan base. But the clothing retailer was starting to lose touch with younger audiences, so to reinvigorate its brand and connect with its next wave of fans, it turned to a fully ownable event that matched its values. And what better...

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