Lay's Archives - Event Marketer

Lay's Archives - Event Marketer

December 22, 2015

Lay’s Brings TV Spots to Life with Mobile Tour

Lay’s potato chips, a brand of PepsiCo’s Frito-Lay division, kicked off a mobile greenhouse featuring its potato farmers that traveled to five cities following its July 2009 debut in New York City’s Times Square. The tour visited Boston’s City Hall Plaza, Chicago’s Millennium Park, Detroit’s Tigers Stadium and The Grove in Los Angeles before it...

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