Kyocera Archives - Event Marketer

November 19, 2015

Kyocera’s CTIA Booth Offers Tech, River Rocks and Butterflies

To communicate its new brand image to attendees of CTIA 2007, Kyocera Wireless played on the Japanese principal of In-Yo, or balance, and incorporated elements of Tatami architecture to portray the east-west duality and extend the concept to the interplay between nature and technology. Natural materials such as zebra wood, wheat grass and tumbled river...

October 7, 2015

Kyocera Uses Motion Capture to Prove its Tech Savvy

As a partner in the Virgin Mobile FreeFest, Kyocera wanted to activate its sponsorship in a way that demonstrated its commitment to cutting-edge technology, celebrated its Japanese heritage and created festival-wide buzz. The solution was the Echo Temple, an interactive audio installation where festival attendees became the band. Using state-of-the-art motion tracking technology, the brand...