Krispy Kreme Archives - Event Marketer

Krispy Kreme Archives - Event Marketer

November 30, 2015

Krispy Kreme Offers a Mobile Hot Doughnut Experience

Krispy Kreme showed the retail hood what could really be done with  mobile marketing when it rolled out a mobile doughnut store last spring. The program began with a challenge: Was it possible to create an authentic, working “hot doughnut experience” in a mobile environment? Winston-Salem, NC-based Spevco said it was, and got to work...

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