Kodak Archives - Event Marketer

Kodak Archives - Event Marketer

December 22, 2015

Kodak Encourages Consumers to Look on the Bright Side

Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No, we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students, Cameron...

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December 22, 2015

Kodak Sales Spike During and After Six-Month Tour

To educate active mothers and tech-savvy families about how much fun it is to use its products, Eastman Kodak hit the road for six months June 2008 with its Inspiration Tour. The 4,000-square-foot modular tent structure (moved via two 53-foot tractor-trailers) featured three display areas: one to take photos in partner-branded environments, one to print...

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December 8, 2015

Kodak Promotes New Camera with a One-Market Program

Out to test a new PLUSDigital one-time-use camera among female teens in Detroit, USM&P created a simple, yet effective one-market program executed in malls, movie theaters and at special events. The product: A one-time-use camera (priced around $13) teens could buy off the rack, shoot and snap, then drop off at the photo developer for...

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December 2, 2015

Kodak Concerts Make Black and White Film Cool Again

To herald the reintroduction of black and white film to a generation of consumers becoming very comfy in the Digital Age, Kodak inked a sponsorship of the House of Blues’ 10th anniversary celebration as an awareness platform. The idea was that black and white film was becoming fashionable again. The challenge was establishing a cool...

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