Kia Archives - Event Marketer
Kia’s Full Motion Simulators Offer Car Buffs a Realistic Racetrack Experience
Kia didn’t want to tell consumers about the capabilities of its Stinger and Telluride models, it wanted to show them. At the LA Auto Show, the brand unveiled a pair of full motion simulators that transported attendees to Germany’s Nürburgring racetrack and the “Kia Woodlands.” The three-minute journeys included vehicle-specific steering wheels, an immersive three-screen...
Kia Gives Canadian Fans Hockey Hairstyle Makeovers Using Augmented Reality
First of all: Lettuce? Yep, to complement its partnership with the Canadian Hockey League and a junior hockey championship, Kia built an AR activation around the funky, long-in-the-back hairdos—sometimes called “salads”—that have graced hockey players’ heads for so long. At a booth in the Scotiabank Centre, where the tournament was held, fans could add one...
Kia’s Stunt Brings the Fashion Runway to the Raceway
To attract cutting-edge consumers and create buzz around its 2018 Stinger sports sedan, Kia staged a full-on drag race stunt at the most unlikely of settings: New York Fashion Week. Six celebrities, including model Joan Smalls, YouTube star Cameron Dallas and former baseball MVP Alex Rodriguez, duked it out (safely) on the track to see...