KFC Archives - Event Marketer

KFC Archives - Event Marketer

October 30, 2015

KFC Deploys an Aerial Colonel Sanders Logo Stunt

To refresh and contemporize its iconic Colonel Sanders figurehead, KFC cooked up a global consumer event that created the world’s first brand to be visible from space, then used it to introduce the new look and future of the company. The change in the Colonel’s image was the first in a decade and only the...

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