Kawasaki Archives - Event Marketer

Kawasaki Archives - Event Marketer

March 23, 2016

Kawasaki’s Ninja Launch Gets Boost from NYC and the Net

Times Square has long been prime real estate for b-to-c stunts and activations, but the Crossroads of the World has also become a sought-after venue for innovative b-to-b programs. To mark the launch of its two newest motorcycles, Kawasaki busted out of the hotel conference room and paired the power of the Big Apple with...

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