Johnson & Johnson Archives - Event Marketer

Johnson & Johnson Archives - Event Marketer

January 28, 2016

Johnson & Johnson Hosts TV-Themed Internal Meeting

At its annual team-building event, the Latin American division of Johnson & Johnson Medical Devices Diagnostics had to announce to its sales force that patients, physicians and hospital staff would be added to the roster of key players in the business, which meant more work. The company gathered its troops at a resort in Punta...

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October 27, 2015

Johnson & Johnson Shareholder Meeting Gets Personal

The Johnson & Johnson Annual Shareholder Meeting was due for a change, so for 2013, the brand set out to give the old girl a makeover. Cue the montage music. The new show was all about creating an engaging, high-tech experience for shareholders that told the brand’s story of commitment to caring around the world....

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October 21, 2015

Johnson & Johnson Puts a Healthy Spin on World Cup

Johnson & Johnson leveraged its sponsorship to cement its longtime connection to health care—and help people in the process. The mega brand supplied the FIFA World Cup with necessary medical and other health-safety supplies, and it offered up programs that benefited the community—and its employees, too. Big-time sponsorships often are about flashiness. Johnson & Johnson...

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