Jim Beam Archives - Event Marketer

Jim Beam Archives - Event Marketer

December 15, 2015

DeKuyper Targets Influencers with MixMaster Challenge

To generate a pool of innovative cocktail recipes that are original and easy to make at any account where the product is served, and to enhance relationships with nightlife influencers, bartenders and media, DeKuyper launched the MixMaster Challenge, a program that incorporated 12 qualifying competitions in key U.S. markets to identify candidates for a national...

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