JetBlue Archives - Event Marketer

JetBlue Archives - Event Marketer

July 13, 2017

JetBlue Executes an In-Flight Social Experiment

The political climate surrounding the 2016 presidential election was a rocky road paved with dissent, to say the least. But JetBlue wanted to know—was America really that divided? To find out, the brand executed a sky-high social experiment aimed at getting passengers, and the general population, to compromise. The Reach Across the Aisle stunt involved...

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July 6, 2017

JetBlue’s FlyBabies Stunt Turns Tears Into Cheers

We’ve all been there. The hassle of the airport is behind you and you’re just settling into your flight—when a baby begins to wail. “Crying babies” is rated the second most annoying aspect of flying. And while it’s a frustrating situation for most passengers, the pressure of the scenario often causes the child’s parents to...

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