J.D. Edwards Archives - Event Marketer

J.D. Edwards Archives - Event Marketer

December 2, 2015

JDE Highlights Content with Celebrity Appearances

Since attendees had to pay to attend J.D. Edwards & Co.’s Focus 2000 users group conference (held last June), the company was under pressure to deliver content, entertainment and technology well worth the price of admission. There were two critical elements: One was pre-selling potential attendees on the targeted education value of the “edu-marketing” event’s...

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