Indy Racing League Archives - Event Marketer

Indy Racing League Archives - Event Marketer

November 20, 2015

Indy Racing League Embarks on a Multi-Vehicle Fan Tour

The genius was in the separate-yet-together formula. The Indy Racing League mobile Fan Experience featured four standalone vehicles that invaded a market, split up for targeted events, then combined a few days later for a group experience at weekend races. Built to introduce the oval-track, open-wheel racing league to the consumer populace, plus sell tickets,...

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