Illy Archives - Event Marketer

Illy Archives - Event Marketer

April 28, 2016

Illy Promotes Espresso Machine with a Modular Home

To launch its new espresso machine, the iperEspresso, Illy created the Push Button House, which was a modular structure that, with a punch of a button, would transform from a 15,000-pound pile of junkyard parts and recycled materials into a five-room home with a kitchen, dining room, bedroom, living room and library constructed within a...

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