IBM Archives - Event Marketer

IBM Archives - Event Marketer

December 29, 2016

IBM Reveals New Tech With a 3D Stage Environment

How do you transform big data and analytics into a stage-worth production sequence? IBM Insight in Las Vegas, a large tech conference that reveals each year the newest innovation and industry trends in analytics, cloud, mobile and Internet of Things, transformed the stage for its opening performance of the general session on day one into...

read more

December 29, 2016

IBM Introduces the Cognitive Era Via Personalization

IBM is a company that knows how to make an entrance. The tech giant proved as much at its premiere cloud and mobile conference, InterConnect, with a larger-than-life entryway that fully immersed 23,000 attendees in the narrative of its cognitive business platform. The experience was designed to attract attendees to the conference’s Solution EXPO, and...

read more

March 7, 2016

IBM’s 24-Monitor Touchscreens Light up InterConnect

The InterConnect 2015 stage experience worked not just in one venue, but in a second one across town as well as for a remote audience of more than 15,000. A 24-monitor touchscreen in both locations provided a powerful storytelling tool. Live bands, original imagery and an opening moment that seemingly jumped off the screen and...

read more

December 3, 2015

IBM Drives B-to-B Strategy with Global Event Council

The Ex judges gasped when IBM’s massive global event program was entered into this category, but after a closer review of the submission … it made sense. Why? Because Big Blue doesn’t think of its string of global events as separate projects—it considers them all part of one event campaign used to build both the...

read more

October 29, 2015

IBM Hosts a 19K-Person Town Hall Meeting in India

It was IBM’s largest live event ever: a town-hall meeting in India that brought together 19,000 people. In addition to bringing in an A-list speaker roster that included India’s President, A.P.J. Abdul Kalam, and IBM ceo Sam Palmisano, the company linked four separate groups of attendees together for the daylong event—10,000 at the host facility...

read more

© 2017 Access Intelligence, LLC – All Rights Reserved. |