HSBC Archives - Event Marketer

HSBC Archives - Event Marketer

November 20, 2015

HSBC Taxis New York City Consumers in 1950s Style

Back when checkered cabs roamed free and loose in the Big Apple, cabbies were revered for their local knowledge. The best gin joint? The worst cup of joe? Fuggettabout it—the cabbies knew it all. The world’s second-largest bank, HSBC, grabbed onto that notion and didn’t let go, using a fleet of branded cabs to show off...

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