HP Archives - Page 3 of 3 - Event Marketer

October 30, 2015

HP’s ‘Nominations’ Lead to Conference Attendance Lift

The goals were clear: Hewlett-Packard was looking to refocus the premier conference for its Europe, Middle East and Africa regional customers, and, perhaps more daunting, reduce the event’s cost by 25 percent. The solution was HP Technology@Work, a new, three-day conference in Berlin designed to cultivate and improve relationships with IT decision makers. To build...

October 27, 2015

HP Six-Month Mobile Print Tour Visits 25 Markets

HP products let you print from your smartphone. It’s easy, it’s wireless and not nearly enough people know about it. To fix that, HP set off on the six-month-long Mobile Print Tour to promote the HP e-Print app for Android, iOS and Blackberry and Air Print function on iOS only. The idea was to simply...

October 7, 2015

HP’s Boosts Employee Engagement with Virtual Event

Hewlett-Packard research showed that its employees who discussed job performance and career goals with their managers had overall higher engagement scores than those who didn’t. So the company created the Global Career Development Connection program, bringing 300,000 employees, managers, business groups and job functions together at one time in an always-on virtual environment designed to...

October 7, 2015

HP Drops Boom Boxes and Beats on Four-City Tour

With their focus on music and high-quality sound, HP’s Beats Edition laptops were targeted at the youth market. To reach those consumers, HP summer rolled out a buzz-building initiative called HP Jam Sessions. The activations, which were part of a seven-week media campaign that visited six locations and four cities, including Lennox Square Mall in...