Hostess Archives - Event Marketer

Hostess Archives - Event Marketer

December 28, 2016

Festivalgoers Take a Ride on Hostess’ Twinkie Bull

Hostess produced its largest-ever consumer-based activation last spring with a Twinkie sampling event that took South by Southwest (SXSW) attendees for a wild ride atop America’s favorite cream-filled snack. With its sights set on millennials, the brand activated its Outdoor Stage sponsorship by unleashing the Twinkie Bull. That’s right, the Twinkie Bull—a six-foot-long mechanical bull...

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October 22, 2015

Hostess Activates Cakeface for Twinkie Relaunch

For many years the beloved Twinkie was a childhood lunch bag staple, and when that fluffy yellow cake nearly went extinct two years ago, nostalgia-induced panic set in. After it was purchased out of bankruptcy, however, Hostess prepared for a re-launch of Twinkies and its other most popular snack, CupCakes, with a very new target...

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