Honeywell Archives - Event Marketer

Honeywell Archives - Event Marketer

May 10, 2016

Honeywell Promotes OneWireless via Cause Marketing

To engage the technology community with its OneWireless system, Honeywell devised the Create Change for One Dollar guerrilla strategy and applied it on the trade-show floor. The objective was to grab the attention of plant managers and engineers to reintroduce the OneWireless solution and then generate buzz about it at the event. The company deployed...

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October 29, 2015

Honeywell Woos Decision Makers with a Demo Tour

Some of the key clients for Honeywell’s process solutions services are plant managers, engineers and maintenance and operations staff at industrial manufacturing facilities. That means one of the most difficult parts of Honeywell’s sales equation is that those who influence purchase decisions are often in remote areas and they typically are loathe to leave their...

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